Ua Rival Fleece Shortsunder armour was founded in 1996 by former university of maryland football player kevin plank. he started the company from his grandmother's basement with the goal of creating a moisture wicking shirt to keep athletes dry and comfortable. the brand's logo, the iconic "ua" symbol, was actually a modification of the original logo, which was a simple interlocking "u" and "a." the current logo was designed to resemble a stylized version of a bull's horns,