Juul Gets Temporary Reprieve to Keep Selling Its E Cigarettes The New York Times The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. FDA finally announces beginning of flavored e cig ban The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.