Ads for E Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco FDA OKs first menthol e cigarettes, citing potential to help adult smokers Campaigns for Electronic Cigarettes Borrow From Their Tobacco Counterparts The New York Times There are many reasons youth might vape. The effects of nicotine, E cigarette marketing and advertising, the availability of appealing flavors, and social influences all play a role in why youth start and or