Selling to Win: Tested Techniques for Closing the SaleUpdated and revised, this third edition is even more effective, highlighting the important changes needed to sell and win business in an evermore sophisticated and competitive marketplace. It gives practical advice on how to get a sale when your service is not the cheapest, turn your customer into an ambassador, build a positive attitude, beat the competition, and close a sale. This is a valuable book, recognized as an effective and powerful sales